Program

08 November

11:00

A visit to the Rare Book Museum

A visit to the Rare Book Museum of the State Russian Library, with private viewing of books of special typographic merit for the conference attendees. Participants will have a unique opportunity to see and handle rare typographic masterpieces, enjoy first editions of the Russian classics; and examine the wealth of Cyrillic type specimens of Lehman, Revillon, and other leading pre-revolutionary type foundries. Advance registration required.

19:00

Peter Bilak

peter_bilak
type designer,
Typotheque

Presentation of Works That Work magazine

Works That Work is an international magazine for the curious mind, intending to surprise its readers with a rich mix of diverse subjects, connected by the theme of unexpected creativity that improves our lives. We publish original, in-depth essays and stories on subjects related to design, and present projects that challenge and change the way we perceive them. Perhaps most importantly, we hope to publish articles that make great dinner stories.

09 November

10:00

Registration

10:45

Gayaneh Bagdasaryan


type designer
Brownfox

Vasily Tsygankov

cigankov
head of graphic design department,
Institute of Business and Design

Introduction

11:00

Peter Bilak

peter_bilak
type designer,
Typotheque

Designing Type Today

Peter Bilak discuss current type design, in relation to new possibilities offered by the print and screen-based media.

11:45

Rustam Gabbasov

rustam
editor of typejournal.ru

 

Presentation of Typejournal.ru

Typejournal.ru is a new online journal devoted to type design and typography in the Russian-speaking world. The journal covers classics of Cyrillic type design (including the work of Vadim Lazursky, Solomon Telingater, Galina Bannikova, and others), as well as work by contemporary designers. Typejournal.ru features articles and interviews on the history of typography, news, technology, education,  inspiration, and other important issues of typography and type design.

12:15

Dmitry Aronov

Aronov
publisher, designer,
Dmitry Aronov publishing house

Presentation of Books: Gerrit Noordzey “The stroke”; Robert Bringurst “The Elements of Typographic Style”, 2nd edition

Sorry, this entry is only available in Русский.

12:30

Vladimir Telingater

Telingater

Typographic and Calligraphic Legacy of Solomon Telingater

This year is the 110th anniversary of birth of Solomon Telingater, one of the most important Constructivist book designers.   Vladimir Telingater will cover some of the major periods of his father’s work,  including graphic design, type design, and lettering.

13:00

lunch break

14:30

(Русский) Посещение выставки Натальи Гончаровой

16:00

Yury Yarmola


FontLab font editor
developer

FontLab. Questions & Answers.

Developers of FontLab, the leading font editing software in the world,  will answer questions from the audience.

16:45

Andrey Utkin

Utkin

“I Like Organic, Living Things”: In Memoriam of Artem Utkin

Artem Utkin (1986—2012). Moscow State University of Printing Arts graduate. He attended Alexander Tarbeev’s type design course. In his four brief years of professional experience as a designer he managed to do accomplish a lot, including design of periodicals, books, and, naturally, typefaces. His first font family Solution was unfinished, however, his next venture in type design, MTF is presently used as the navigation font for the Moscow Metro. It has 48 weights and has become quite popular.

17:00

Vera Evstafieva

vera
type designer,
Infonta

How We Feel About the Evolution of pre-Peter Pre-reform Cyrillics Perception

The talk covers evolution of pre-reform Cyrillics that inspired generations of artists and typographers since XIX century. Renewed interest  in the pre-reform Cyrillics, evolution of its letterforms, its changing ideological implications, and designers’ complicated feelings about their heritage will be addressed.

17:30

Massimo Polello

Massimo
calligrapher

Writing as Image: Calligraphy and the Logo.

Letter shapes often communicate on the esthetic level faster than the literal meaning of the word does. The speaker will explore the world of the contemporary calligraphy as applied to corporate identity. He will demonstrate how Latin historical scripts adapted to new and unique forms may impart a nonverbal message sometimes more effectively and directly than fonts.

18:00

Nikola Djurek

Nikola
type designer,
Typonine

Audree Type Family

Audree is a type system with several hundred weights. A user-friendly interface allows one to assign variable parameters to basic shapes mathematically to arrive at a multitude of styles. The end result transcends definition of a typeface, rather it is a powerful design tool that allows infinite customization, based on local and historical preferences. No font could lay a better claim to the name of a “super family”.

10 November

10:00

Registration

11:00

Olexiy Chekal

chekal
graphic designer, calligrapher, Panic design

Graphic Language of the Design for Religious Use

Design proficiency alone may not be enough when it comes to projects for religious institutions. One needs to be aware of the symbolism and the visual language of the particular tradition.  A lack of familiarity with  conventions and history of visual communication within the culturemay lead  at best, to meaningless, or, at the worst, blasphemous results. One’s appeal to postmodern artistic license may in this case meet little sympathy from the client.  On the other hand, it is important to avoid historical pastiche and learn to maintain the essence of a visual tradition in the modern world, while not being slavish to the details of past models. . Alexey and Oleg will share their thoughts on their experience of maintaining creative freedom while being respectful of the religious traditions.

11:30

Veronika Burian

Veronika
type designer,
TypeTogether

 

Designers in the Tower of Babel

As a type designer, how do you approach the design of a script that you cannotread? What are the pitfalls and issues to look out for? We will discuss these questions using case studies from our experience at TypeTogether via Skype.

12:15

Emil Yakupov


director of  ParaType
type foundry

Evgeny Sadko

Sadko
creator of project, Rentafont

Oleg Sidorenko

Sidorenko
Consultant for desktop applications
Adobe Systems Inc.
Russia, Ukraine and CIS

Fonts for Rent

Overview of the new ways of font licensing, where a customer can get fonts by subscription and pay for the time of usage instead of the conventional permanent license. A similar system in Web font licensing with payments based on real traffic is already in place. This new option is now becoming available for desktop fonts, as well, with Skyfonts by Monotype, Font Sync by Adobe, and Rentafont by Rentafont.

13:00

Eugene Yukechev

Yukechev
type designer,
editor-in-chief
of typejournal.ru

Publisher’s Magic Flute

When choosing typefaces for media products, we (publishers, designers, typographers) attempt to find a tone of voice or “wavelength” that would help us establish a strong connection with our readers/
users. How do we determine which typeface will best resonate with the audience? What kind of interplay will be created between typeface, text and reader? Results of our attempts to grapple with these and other issues will be presented using examples from a number of publishing projects.

13:30

lunch break

14:45

Maria Doreuli

Doreuli
type-concious designer



Krista Radoeva

Krista
type-concious designer

The Two Cyrillics. A More Exciting History.

A variety of causes contributed to the development of the two distinct varieties of the Cyrillic letter 
in Bulgaria and Russia. The diverging course of historical events has lead to emergence of some variants in construction of particular letterforms
in the two languages. This lecture will explore the close relationship between culture, history, and type design. It will explain how type design has contributed to the cultural identities of the two countries that employ the same writing system. This lecture is not about instruction in proper design of Cyrillic typefaces. It is about the importance of cultural awareness in type design.

Maria Doreuli and Krista Radoeva met while studying type design in the Hague. During their studies, they had many discussions about the peculiar differences between Russian and Bulgarian Cyrillics, which lead to further investigation of this topic. They hope to put an end to all misconceptions and to clarify
a subject that has not been thoroughly investigated until now with the help of international resources.

15:15

Alexey Veselovsky

Veselovsky
director of printing house
24 Print

Typography Through the Eyes of a Printer

— Field research: types found in a printing office.

—How many fonts can a printer identify today.

—Correct answers to an incorrect client  question:  “Which typeface is better?”

—A printing house is the final step in the chain of production of printed letters. Alexey will share his observations on which fonts from the variety of typefaces available today actually makes it into print, which typographic solutions survive in the marketplace, and why.

15:45

Panos Vassiliou

panos
type designer,
Parachute

Communicating with Typography in a Global Market

Designing professional typefaces for local and global markets has become over the years more sophisticated. Design of typefaces
is no longer completely in the hands of a type designer, but it has become something of a new science, which involves research, marketing, as well as psychology. The Latin script is losing its longtime position as the center
of interest. In the last few years, the interest has been shifting to new developing markets, which employ non-Latin scripts. Companies that invest in a consistent visual identity, expect to differentiate themselves with the help of typography, strengthen their brands, and enter new markets. In this presentation we will examine a number of recent case studies, discuss issues such as emotional type design, suggest typographic solutions based on the target audience, and time-permitting, we will present a brief primer on contemporary Greek typography.

17:30

Svetlana Gorodnichenko

Gorodnichenko
graphic designer, calligrapher, calligraphy studio Special Invite

Yulia Harina

Kharina
graphic designer, calligrapher, calligraphy studio Special Invite

Copperplate vs Spenсerian

This calligraphic workshop explores similarities and differences between two varieties of British round hand.

Specialinvite

17:30

Valery Golyzhenkov

Valera
type designer,
LetterHead

Basic Letterform Design

Workshop

M-K

17:30

Grigory Sokolov

Sokolov
graphic artist, teacher,
Institute of Business
and Design

Relief Printing From Cardboard

This workshop will demonstrate the simplest and the quickest way to print lettering on an intaglio press.

Engraving

17:30

Kirill Tkachev

Tkachev
type designer, illustrator

 

Calligraphic Lettering with Alternate Forms

Workshop

Tkachev

17:30

Igor Mustaev

mustaev
letterer/illustrator 

How to make a drawingLetter on a chalk Chalk board Board and not to die of shameBe Humiliated in Public

Workshop

mustaev3

17:30

Andrey Sannikov

Sannikov
calligrapher, Historical Calligraphy School

Yury Koverdyaev

Koverdyaev
calligrapher, Historical Calligraphy School

The Complex History of Russian Half-Ustav

This workshop will analyze the Russian Half-Ustav a variety of its manifestations: from banner-size to microscopic; from deliberately formal to fast and vigorous; from ancient manuscripts of the 14th century to the times of of Peter the Great. Although Half-Ustav is mentioned in every history of the Cyrillic script, to really appreciate it, one needs to try one’s hand at it.

Hulfustav

17:40

Exhibition opening

Big Type. International poster exhibition.

Participants:

Mike Joyce (NY, USA) “Swissted” project
Mark Gowing Design (Newtown, Australia)
Deutsche und Japaner (Mannheim, Germany)
Neubau (Berlin, Germany)
Kasper-Florio Grafische Arbeiten
(St. Gallen, Switzerland)
TSTO (Helsinki, Finland)

Curated by Olga Karyakina

B-type-pic
18:00

evening party

11 November

10:30

Massimo Polello

Massimo
calligrapher

Order and Chaos

This three-day intensive calligraphy workshop will explore Apollonian and Dionysian aspects of calligraphy. We will experiment in Roman inscriptional capitals, as well as in intuitive freehand calligraphy.

To register, please contact
Svetlana Gorodnichenko at g-satellite@yandex.ru

Massimo1

12:00

Yuri Gordon


type designer, Letterhead

Name as a logo

We will learn to see a name as a visual unit: a device, a seals, a brand, a logo, or a monogram. We will analyze the visual and literal structure of a name, including the characters that make it up, its prosody and associations, to construct from it a self-contained mark.

What could be a better basis for a logo than a proper noun, or, more properly, one’s own name?

Gordon_name

18:00

Exhibition opening

Type Masters. Type Design Projects by students of the postgraduate program at Type and Media Course (KABK, The Hague, Netherlands).

Those fortunate to be among the  twelve students chosen each year are offered a rare opportunity to gain a deep understanding of the mysterious and exciting profession of a type designer. The program allows to explore a wide range of tools to be able to create an original design at its completion. Maria Doreuli, a recent graduate and the curator of the exhibition, presents 12 new typefaces, which are term projects of her classmates, each with own story.

Graduates of the course Ilya Ruderman (2005), Irina Smirnova (2010), and Krista Radoeva (2013) will share their impressions, and will discuss its influence on them and on their work process at the opening.

Address: 7 Tverskaya str. DI TELEGRAPH

KABK

12 November

10:30

Order and Chaos workshop continued

11:00

Eric Belousov

Erik
designer, Ostengruppe, Arbeitskollektive

A Poster a Day

This intensive workshop will focus on designing a theatrical poster, commissioned by a director of a local theater.

November 12, 11:00 am–12:30 pm: Calligraphy in Poster Design lecture, homework assignment.

November 13, 11:00 am–5:00 pm: practice.

ErikB

12:00

Name as a logo workshop continued

19:00

Alexander Vasin


graphic designer, illustrator,
founder of Typomania festival  

Typographic Trivia Show

Experts in type and typography will answer tricky questions from the audience. Who’s going to come out a winner?

13 November

10:30

Order and Chaos workshop continued

11:00

A Poster a Day workshop continued