Let’s imagine that the type is a chicken and the letter is an egg. One may not be particular about the quality of the eggs, as long as they do their job in the dough. However, if one becomes more health-conscious, one begins to consider the chicken’s rating, size, lifestyle, and food. Some diets eschew eggs altogether. In other words, there are different goals and different means of meeting those goals. Real life case studies from DesignDepot studio and [kAk) magazine.